We buy in tea from a tea-producing area, finish and manufacture tea products, and produce tea on a commercial basis from first to last.

At Tsuboichi, there is no one whose job is to serve tea. Whenever someone visits any of our staff, we serve tea for them ourselves.

And even though I am president, it is the same for me, as well. When someone comes to visit me, I serve them tea.
That is because serving tea is never just proper etiquette. We believe that it shows our attitude toward the other person. This attitude should be one of respect, kindness, friendliness, love and thanks. Also, this attitude should be reflected in each and every product we make, and we want everyone to feel it when they drink Tsuboichi tea. At the same time, we hope that the attitude we gain from serving tea to the person in front of us will make difference in our world, no matter how small. It is to this end that we continue to do our best.

Junichi Tanimoto President